WhatsApp marketing refers to the use of WhatsApp to promote a business, connect with customers, and drive sales. It involves leveraging the messaging app's features to engage with customers through personalized conversations, offers, and support, ultimately building stronger relationships and boosting business outcomes

Key Features and Functionality :

• Messenger Marketing : WhatsApp marketing is a type of messenger marketing, utilizing the WhatsApp platform to connect with customers
• Direct Engagement : It enables businesses to directly communicate with customers on a platform they frequently use
• Building Relationships : WhatsApp marketing goes beyond just broadcasting messages; it focuses on building strong, two-way relationships with customers through personalized interactions.
• High Engagement : WhatsApp boasts high open and click-through rates, making it an effective channel for reaching customers

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